Virdi Singh Mazaria
DJ Virdi wants to introduce Lord Sugar to a lucrative industry that he’s yet to invest in – music. His background as both an auditor and a producer has Virdi hoping for some hits in the boardroom.
| Fact title | Fact data |
|---|---|
| Occupation |
Music Producer
|
| Location |
Leicester
|
What's your biggest business success to date?
One of my most notable business achievements was having the privilege to produce a track for Sidhu Moose Wala, a prominent figure in the Punjabi music scene. This accomplishment is paralleled by another significant success in my career - to DJ worldwide from the age of 18. Today, I take pride in having showcased my DJing skills in seven countries.
DJ. Host. MC. The other candidates are just extras on my journey to the top.
What's your biggest business fail?
I’d say my biggest business fail at the time led to my biggest business success. A month before Covid, I left my job as an auditor for the big four to take my music full time.
A month later, lockdown hit and I lost all bookings and upcoming projects. At the time, it was my biggest business fail. However, what I learnt was, when everything fails, how to improvise and get myself back up. Which is what I did.
Tell us something about yourself.
One of my goals is to star in a Marvel movie as one of the Avengers.
Why do you deserve Lord Sugar’s investment?
I believe I am deserving of Lord Sugar's investment because I bring more than just entrepreneurship to the table. I am a creator of unmatched experiences, a performer, my ambition is relentless setting me apart in the fast-paced world of business. With Lord Sugar as my business partner, I am ready to step into a realm of remarkable success.
