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Flo Edwards

Never one to back down from a challenge, Flo started her own consultancy and has proven herself with great performance history. Is she ready to take on one of the toughest processes around?

Fact title Fact data
Occupation
Recruitment Consultant
Location
London

What's your biggest business success to date?
Taking the jump and launching my own consultancy.

My warning to the other candidates? Don’t underestimate me. I’m here to win.

What's your biggest business fail?
Failing is part of any job and I make mistakes every day... If you don't fail and make mistakes, you'll never learn and grow. I just make sure I don't try to repeat the same ones!

Tell us something about yourself.
I've taught my dog how to close a door...? I mean, how deep do we want to go here!

Why do you deserve Lord Sugar’s investment?
I don't necessarily deserve Lord Sugar’s investment more than anyone else in the process; I have a great business, and I have a proven track record of generating revenue. However, equality, diversity and inclusion is at the core of the business so with Lord Sugar's experience with scaling recruitment businesses, we can expedite this positive impact (alongside profits!)