Main content

Noor Bouziane

Ambitious owner of a premium jewellery company, Noor believes Lord Sugar would be missing out on plenty of cash if he were not to invest in her accessory business.

Fact title Fact data
Occupation
Owner, Jewellery Company
Location
Liverpool

What's your biggest business success to date?
My biggest success so far has been starting up my business at the age of just 20. As I’ve had to run it independently, I’ve learned to be very disciplined in its daily organisation.

I have competitiveness in my blood. I will go to any length to win this process.

What's your biggest business fail?
My biggest business failure so far has been ordering a large amount of stock from a supplier that sadly delivered to me very poor-quality jewellery, which was not up to standard for my business.

Tell us something about yourself.
I’m a fantastic cook!

Why do you deserve Lord Sugar’s investment?
My business is worthy of the investment because I will be able to generate a lot of money for Lord Sugar compared to other candidates. My brand is something new, and it offers the best accessories around.