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Do we see 10,000 adverts per day?
We investigate the claim that each of us sees thousands of adverts every single day.
How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.
However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.
Presenter: Tim Harford
Series producer: Tom Colls
Production co-ordinator: Brenda Brown
Sound Mix: James Beard
Editor: Richard Vadon
Last on
Mon 15 Jan 2024
00:50GMT
Â鶹ÊÓƵAV World Service except East and Southern Africa & West and Central Africa
Broadcasts
- Sat 13 Jan 2024 05:50GMTÂ鶹ÊÓƵAV World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
- Sat 13 Jan 2024 11:50GMTÂ鶹ÊÓƵAV World Service East and Southern Africa & Europe and the Middle East only
- Sat 13 Jan 2024 16:50GMTÂ鶹ÊÓƵAV World Service News Internet
- Sun 14 Jan 2024 09:50GMTÂ鶹ÊÓƵAV World Service West and Central Africa
- Sun 14 Jan 2024 11:50GMTÂ鶹ÊÓƵAV World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
- Sun 14 Jan 2024 22:50GMTÂ鶹ÊÓƵAV World Service East and Southern Africa & West and Central Africa only
- Mon 15 Jan 2024 00:50GMTÂ鶹ÊÓƵAV World Service except East and Southern Africa & West and Central Africa
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