The rise of K-wave in India
Why is Korean pop culture making inroads in India?
Global fans of Korean popular culture, known as the K-wave or ‘hallyu’, crossed 100 million in 2020, according to a Korean government agency. In India, everything from K-dramas to music to food and beauty products seems to be making huge inroads. While Korean thriller Squid Game topped the OTT charts for weeks since its release in 2021, music streaming giant Spotify ranked BTS as its fourth most popular boy band in 2020 in India, and the Korean language has seen a dramatic rise in Indian takers.
What’s causing this Korean rush in a land hugely dominated by Bollywood culture? Is the K-wave here for the long haul? In this edition of WorklifeIndia, we discuss the rise of K-wave in India.
Presenter: Devina Gupta
Contributors: Anupam Tripathi, actor; Amit Shah, chief cluster officer - north, west, premium, ZEE; Nikita Engheepi, co-founder, Namaste Hallyu, PinkBox Entertainment; Orlinda Fernandes, India Korea Fans Club Mumbai
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- Fri 17 Dec 2021 15:32GMTÂ鶹ÊÓƵAV World Service South Asia & East Asia only
- Sat 18 Dec 2021 01:32GMTÂ鶹ÊÓƵAV World Service
- Sat 18 Dec 2021 11:32GMTÂ鶹ÊÓƵAV World Service except Australasia, East Asia & South Asia
- Sun 19 Dec 2021 05:32GMTÂ鶹ÊÓƵAV World Service South Asia & East Asia only
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WorklifeIndia
Live from Delhi, WorklifeIndia reflects on money, work, family, business and finance.
