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What is the first idea that pops in your head about financial domination? Submissive wife looking after the children, cleaning and looking after the household?

Think again. Financial domination, or findom, is an increasingly popular sexual fetish revolving around money and power. In this internet-based world, submissives (subs) are known as cash slaves and pay pigs. The financial dominatrices (dommes) humiliate, manipulate, seduce or even blackmail their willing 鈥渇iscal slaves鈥� into sending them money or gifts 鈥� most have an Amazon wish list connected to their social media profiles. No sex is required.

With access to both fin dommes and fin subs, this documentary gives voice to the men who love to be ridiculed or to feel used, and the women (for there are female fin subs too) who dominate in real life but really get off on being vulnerable once in a while. Some of these clients are happy as subs. Some have lost everything.

Older, more experienced dominatrices 鈥� often specialising in a range of fetish work 鈥� reveal what makes a great fin domme, and the younger women just starting out on social media answer accusations that they are simply conning vulnerable people out of money.

Who engages in such a fetish? How does a dominatrix build her online persona in order to be successful? Is it about power, obedience, sacrifice or all of those? And what does the rise of findom tell us about the role of money in gender relations?

Presenter:Ana Fernandez Saiz and Tse Yin Lee.

(Photo: A financial dominatrix and her client Photo: Rafael Estefania)