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It's a sport that's played by over 20 million people in more than 100 countries worldwide... Yes, Flag football has taken its place among sport's elite.

The 2024 World Championships is a four-day event in Lahti, Finland and is the first global tournament since flag football was added to the programme for the 2028 Olympics in Los Angeles.

IFAF President Pierre Trochet explains how the sport is growing on the world stage with a little bit of help from the NFL.

Photo: A Finland wide receiver tries to avoid being tackled by Team Brazil during day one of the IFAF World Flag Football Championship in Lahti, Finland. (Credit: IFAF Media)