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As the new football season is upon us, pundits and fans will once again try and answer a question as old as time – who will win the Premier League title?

Ian Graham is a 'data architect' and it turns out data architects are one of the secret ingredients you need to win.

Up to 2023, he was Liverpool's Director of Research, so how long has this football data revolution been going on for? And how has its use evolved over the Premier League’s history?

He told Sportshour’s Caroline Barker about how clubs use data in their pursuit of silverware.

Image: Dean Smith, former manager of Leicester City watches a replay on an analyst screen alongside fellow members of staff during the Premier League match between Newcastle United and Leicester City at St. James Park on May 22, 2023 in Newcastle upon Tyne, England. (Credit: Getty Images)