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US politicians call for investigation into Prime Energy drink

The new energy drink Prime is popular with young people on both sides of the Atlantic. It comes in a variety of flavours which are promoted by popular Youtubers. Although there is a caffeine-free version of the drink, the design of the packaging is very similar to the full caffeine version. The US Senate Majority Leader Chuck Schumer is calling for an investigation into the drink and how it can impact its young target audience. Paediatrician Dr. Edith Bracho-Sanchez was alongside him at that news conference.

(Image: A child drinks a bottle of Prime Energy, Credit: Peter Dazeley/Getty Images)

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2 minutes