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Cosmetics firm Lush has quit the brand's social media accounts on Instagram, Facebook, TikTok and Snapchat until the platforms "provide a safer environment for users" and because they have "concerns about the serious effects of social media". The policy is rolling out across all 48 countries Lush operates in. However, the company will continue to operate on Twitter and YouTube for the moment.

Chief Digital Officer Jack Constantine says that they are aware the company could lose as much as $13 million, but that it was more important that they were doing the right thing by their users and will look for other methods and channels to communicate. He goes on to say the debate about how social media platforms prioritise "profits over people", and that the algorithms they use and the content they serve up can serve to fuel anxiety and negative perspectives around topics such as anorexia, and is the reason they are suspending their accounts.

"We are not confident in the platforms themselves and the way they are treating their users, in terms of looking after them and their best interests."

The "craving of engagement" that these platforms have got has become their priority over people's wellbeing. Our brand is predominantly about wellbeing and giving you some time to look after yourself."

Photo: Bath bombs on sale on a UK high street Credit: Getty Images

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