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We look at the multi-million dollar deal between the three-year-old cosmetics firm of Kim Kardashian West and one of the world's biggest make-up companies, Coty. We speak to Leila Abboud of the Financial Times about the deal; Millie Kendall MBE, who used to run her own make-up labels, and is now the chief executive of the British Beauty Council, and cosmetics influencer Vanessa Davis, also known as the 'The Skulltress'.

(Image: Kim Kardashian West. Credit: Dimitrios Kambouris/Getty Images for ULTA Beauty / KKW Beauty)