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Ben and Jerry's has joined a growing list of firms pulling advertising from Facebook platforms throughout July.

It's part of the Stop Hate For Profit campaign, which calls on Facebook to have stricter measures against racist and hateful content. Facebook has said it is committed to "advancing equity and racial justice". Earlier this week outdoor brands The North Face, Patagonia and REI joined the campaign.

Jonathan Greenblatt, CEO of the Anti-Defamation League, which is one of the groups spearheading the 鈥淪top Hate for Profit鈥� campaign, explained how George Floyd's murder has made them call on advertisers to pressure companies to adopt stricter measures against racist and hateful content on its platforms.

PHOTO: One of Facebook's offices/Getty Images