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Lemon Fuller started an Instagram page in 2017 with the aim of surrounding herself with like-minded people who were looking for something that the mainstream didn't offer them. From her conversations with followers it became apparent to Lemon that there was a demand for lingerie brand that was for all body shapes, stylish, wasn’t uncomfortable to wear, and had a ethos of empowering people and rewriting the rule book – Lemonade Dolls was born.
In Lemon's words her aim was to push the boundaries of the 'over-sexualised' female underwear market, and embrace women and empower them. She also feels that young women today no longer want underwear to attract men, they want underwear to help them take over the world!
Lemon had no business experience, her previous career was in entertainment, so she had to learn on the job, pick up skills along the way, learn from mistakes, and also call out what she saw as an inequality in business support and investment offered to women.

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Presenter: Winifred Robinson
Producer: Dave James