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Discount Store

Episode 7 of 14

Lord Sugar challenges the candidates to open a discount store and, in two days, turn products into profit.

At the house, the off-duty candidates are interrupted by Lord Sugar, who sets them his latest challenge - open a discount store and, in two days, turn products into profit.

Dispatched to Manchester, one team's squabbling begins en route as they struggle to order popular brand-name products to tempt customers through the door. Haggling their way through the wholesalers, both teams stock up on unbranded products where the profits really lie.

Shutters up on their discount stores - squabbles over customers and attempts to poach each other's business see tempers flare. Elsewhere, instead of flogging bargains, trading insults becomes the order of the day.

As both teams try to barter with the bargain hunters, it's a race to the finish to see who can buy, sell and replenish the most stock in their pop-up shops.

With assets counted and sales totted up, in the boardroom it's time to take stock. Personalities clash, insults are thrown, and for one unlucky person, Lord Sugar's patience finally runs out.

1 hour

Credits

Role Contributor
Participant Lord Sugar
Participant Karren Brady
Participant Claude Littner
Series Editor Stephen Day
Executive Producer Cal Turner
Production Company Boundless Productions

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